Business Writing Skills
Writing is the primary way business gets done in today's collaborative world. When it's done well, business gets done well. Well-written proposals lead to more revenue.
Business writing is a targeted form of writing designed to facilitate clear communication within and between private organizations, their peers, and their customers in order to produce desirable business results. Business writing can include sales and marketing materials; training and educational content; communications like emails and memos; reports and presentations; administrative materials like Standard Operating Procedures; and more. In fact, “business” writing refers to any form of writing that is used within a business environment.
Clearly written memos and reports lead to deeper insights; clever marketing materials boost marketplace reputation. But when writing is not done well, it creates a slew of business problems, undercutting business performance and the bottom line. That’s why we believe it is the most important business skill.